Birch Equipment Upgrades Tech Tools for Enhanced Customer Experiences

Equipment News , Technology , Uncategorized

Birch Equipment has launched new products this year to improve customer equipment rentals and purchases including development of a web-based rental management system app and a complete overhaul of the company website.

Birch Equipment’s proprietary, state-of-the-art Streamlined Management System gives customers 24-7 online access to the entire rental process – from identifying equipment needs to final invoicing. The SMS features cost controls like managing inventory and expenses, tracking equipment and utilization, and easy on/off rent and billing processes. On-demand and automated reports create time-savings for customer and Birch Equipment teams, so they can focus on quality products and services. The system is intuitive and accessible for a variety of users.  The app is mobile responsive and can be accessed through cell phones, tablets, laptops and desktop computers. For a comprehensive demonstration of the SMS, contact or 360.734.5744.

The SMS has the same look and feel as Birch’s new website. The company’s technology group overhauled the website to create a more user-friendly online experience for customers showcasing the over 45,000 pieces of equipment in Birch’s Fleet. Pictures of every item – equipment, safety and jobsite supplies, lawn and garden décor and more – make it easy for customers to see exactly what they need for jobsites and projects. The website is integrated with Birch’s rental system for better access to the company’s entire rental and retail inventory, providing a way to research and book equipment online.

“We want customers to get the same feeling and ease they do when they shop on Amazon through pictures and product descriptions, helpful equipment specs and suggested items, and easy access to Operator Training Classes,” said Birch CEO Sarah Rothenbuhler. “We’re using technology to continuously improve operations and our customer experience.”

The website features all new gear and technology that is being added almost daily to the company’s fleet and is a great window into how Birch equipment and operations are staying up-to-date with improvements in the rental industry.